domingo 25 de noviembre de 2007

1 SEO Tips for PDFs

Search engine land has posted a useful article on the key things to do in order to optimize PDFs for search engines.

Here's an overview:

  1. Make sure your PDFs are text-based
  2. Complete the document properties
  3. Optimize the copy
  4. Build links into PDF
  5. Pay attention to the version
  6. Optimize the file size for search
  7. Pay attention to placement
  8. Influence meta descriptions for PDFs
  9. Specify the reading order
  10. Tag your PDFs
  11. Pay attention

There are a few recommendations here that I was unaware of, such as specifying the reading order and adding tags.

Given that #1 is a no-brainer, at the very least I would recommend doing 2 and 6 in order to put your PDFs into some sort of minimum fit state for search engine accessibility.

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